You know your customers, their motives and needs, you can even imagine them with names and faces.
We will explain you the mechanisms of loyalty and trust, will show you where the main risks are and in which direction you should work to strengthen your relationship.
We measure not only consumer satisfaction but also loyalty to your company and the desire of users to stay with you. So in the long run you know what you can rely on and where your competitors are better.
We segment your customers so that you can properly understand the motives behind their bonding and the risks from switching. So you know where to focus your efforts to keep your loyal customers and attract the “accessible”.
We identify your customers’ key drivers of loyalty and commitment so you know how to invest resources to leverage your key strengths.
WALKER (Customer Relationship Assessment)
Product of MRB Hellas S.A., Greece
Enables managers to:
- Measure customer experience and loyalty from customers’ perspective
- Identify loyalty drivers, key strengths, critical shortcomings
- Define customer groups and produce measures for improvement
While comparing to your key competitors