You are perfectly familiar with your brand and market because they are your everyday life and part of you yourself.
We can give you opportunities beyond conventional research to get a deeper insight into what’s happening and what’s next, to show you the next steps in the context of the current competitive environment.
HOW?
- We apply new and well-established survey and data interpretation methods. So you have more comprehensive brand scenarios on which you can allocate your company’s resources.
- We provide new approaches to interpreting market data. So armed with knowledge about the new trends you can transform information to action.
- We bind the available survey data and insights with the cultural context behind the brand’s choice. We advise you how to create a meaningful and feasible strategy.
Solutions
P.I.M.S. (Product Information Marketing System)
Product of MRB Hellas S.A., Greece
Enables managers to:
- Estimate the brand share of preference (SoP) (i.e. the gained market share if image was the only influential factor)
- Represent brands positioning with respect to a series of image attributes
- Conduct simulations regarding image positioning in order to maximize SoP
While comparing with the ideal product/service provider.
Ad2Mind (Advertising Pre Test)
Product of MRB Hellas S.A., Greece
Enables managers to:
- Pretest TV ad/video at the idea generation stage
- Evaluate potential recall, persuasion, interest, and emotional response
- Predict consumer reactions with 92 percent accuracy rate
While putting the ad/video in a real ad/video environment