You invest in developing, enforcing and sustaining your products not just money, resources and effortс, but also part of yourself, your dreams, plans, ambitions and philosophy.
We will show you different perspectives and aspects that you may haven’t expected to influence the market performance of products.
- We offer research concepts that thoroughly measure and describe the impact of each component of the product or service and its contribution to solving the relevant case. So, with greater confidence, you can decide on the optimal price and image balance that will bring you the best market result.
- We bind the product to the other components of marketing mix, taking into account factors that are outside the typical market focus but are important for the product’s presentation – regional, social and cultural specificity, brand features. This gives you more insight into the real situation where users decide whether to buy the product, choose an alternative or generally take another action.
- We recognize the role of competitive offers and alternative consumer solutions in choosing your product. This makes your decisions on product parameters based on measurable and predictable market indicators.
PRO.MI.SE (Product Mix Selector)
Product of MRB Hellas S.A., Greece
Enables managers to:
- Understand the attractiveness and contribution of each product/service element to the purchase decision
- Simulate the purchase procedure taking into account its multivariate nature
- Define the ideal product/marketing mix parameters that contribute to the decision process
While comparing with competitive products/services.